Description
Email marketing is one of the most effective marketing strategies in the modern business world. Accordingly, research shows that despite the growing popularity of social media marketing, email usage is still considerably high. In a similar vein, market research shows that email marketing is characterized by higher conversion rate. In addition to being cost effective, email marketing is not necessarily affected by changing algorithms and as such, your market reach is not compromised by changing algorithms. The success of your email marketing initiatives are influenced by the quality of your email list. A properly segmented email list is a good lead generation, lead nurturing, and market expansion strategy. This “Building An Email List” Checklist provides a guide for factors to consider when building an email list for your business to help mitigate any decline in search engine traffic.
