Description
Instagram Reels recorded the highest engagement rate in 2022 with 22% more engagement than traditional videos. There are many factors at play when it comes to using Instagram Reels to boost engagement for your business. For instance, the size of your brand’s account influences the rate of engagement. Accordingly, accounts under 5k followers have a relatively higher engagement rate (about 3.79% on average) compared to accounts with 5000-10k followers (an average of about 3.72% engagement rate). The versatility of Instagram Reels in terms of flexibility and sharability makes them a more viable option for pushing engagements. This “Boosting Engagement For Your Business With Reels” Checklist highlights the appropriate strategies for boosting engagement with Reels.
