Description
The effectiveness or lack thereof a call to action (CTA) can make the difference between the success and failure of your marketing efforts. A carefully crafted CTA has the potential to not only elevate your rate of conversion, but it can further create a sense of urgency for your marketing campaigns, which is known to aid with customers’ decision fatigue. Essentially, the idea behind a CTA is to influence a prolonged customer engagement and further prompt potential customers to take action, and preferably convert. This “Creating A Compelling CTA And Landing Page” Checklist offers some strategies and tactics for creating CTAs and landing pages for your products and services.
