Description
A lead magnet is a lead generation strategy usually in the form of an online incentive (or anything with potential value to customers) that is offered to potential customers in exchange for their email or contact details. Conceptually, lead magnets aim at maximizing the number of targeted leads on an offer and ultimately converting visitors into subscribers. An effectively crafted lead magnet strategy not only boosts leads but is further instrumental in building a customer value optimization system. This “Creating Your Lead Magnet” Checklist is a how-to guide for factors to consider when creating your lead magnet.
