Description
Google My Business (GMB) is a free business listing tool offered by Google that gives business owners the opportunity to expand their digital reach. Conceptually, GMB seeks to boost the visibility of listed businesses across Google maps, Google assistant and Google searches. Essentially, businesses wishing to be listed on GMB are required to provide details of the business including the product and service offering, business location, and photos of the business, which ultimately allows potential customers to locate your business faster. When properly utilized, GMB provides a free marketing platform for businesses in that your GMB profile attracts potential customers searching for similar products/services and offers customizable options with a potential to boost your business’ exposure online when fully utilized. This “Growing Your Business Through Google My Business” Checklist offers tactics for growing your business through GMB to boost the visibility of listed businesses across Google maps, Google assistant and Google searches.
