Description
In order to fully maximize your Reel’s potential, it is important to ensure that your Reel is optimized for the Instagram algorithm. The Instagram algorithm recommends your Reels to your followers, as well as non-followers. As such, it is important to ensure that your Reel is captivating and compelling enough to nudge the non-followers into following your brand, thus boosting your brand’s awareness and overall reach. The Instagram algorithm uses a set of rules to determine which type of content to post and in what order in the users’ posts, feeds, explore page and Reels. This “Leveraging The Instagram Reels Algorithm” Checklist highlights some strategic approaches for leveraging the Instagram algorithm for your Reels.