Description
If your intention is to become an authority and the “Go-To” person in your niche, then you will want to use your own name and become a brand. If, however, you intend to create a company that incorporates a number of people and the company could be run without you or possibly be sold in the future, then a company/brand name may be a better option. This “Social Media Branding” Checklist will help you navigate around any related issues.
